'Immersive' with Brilliant Idea Studio's Seema Rao

Photo courtesy  LACMA .

Photo courtesy LACMA.

“Immersive is a word that feels like something. You get what immersive means, palpably, when you hear that word…we crave magic. We crave experience. We crave things that feel different.”

Seema Rao of Brilliant Idea Studio immerses us in the buzzword ‘immersive.’ You might be surprised at the breadth of her definition, but not at the depth of her thinking around this word. In this conversation we also explore questions such as: How do museums respond to the consumer appetite for immersion? What’s the tension between immersive art and immersive interpretive/educational experiences? And, is immersion worth investing in in the future?